Color Symbolism

• red: Red is the color that represents the original 13 colonies on the American Flag. Red is a color for marriage. Brides in India and Nepal wear red saris; in Japan, a red kimono symbolizes happiness and good luck.
• purple: The “Purple Heart” is the American award for bravery. Purple is the color of mourning or death in the United Kingdom, Italy, Thailand, and Brazil.
• blue: Blue is one of the colors on the American flag. Greeks believe that blue wards off "the evil eye.
• green: In Israel, green may symbolize bad news. In America green is Nature, environment, good health, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor.
• yellow: Bright marigold yellow may be associated with death in some areas of Mexico. In America yellow signifies joy and happiness.
• orange: Orange is the color of prison uniforms in the U.S. In the U.K., orange stands for the Northern Irish Protestants and has very strong religious and political significance.
• brown: In America Brown Symbolizes Earth, stability, and simplicity. In Russia Brown symbolizes the Russian Brown Bear.
• black: In Western Cultures Black means power and sophistication. Black is the color worn to Funerals in America.
• white: White is one of the colors on the American Flag. White symbolizes metal in China.
• gray: In America Grey means Security, reliability and intelligence. In other cultures grey symbolizes calm.

Graphic Formats

• tiff : Tagged image file format
• gif: Graphics interchange format
• jpg/jpeg: Joint Photographic Expert Group
• png: portable network graphics

Color Definitions

Hue: A Variety of Color
Chroma: Purity of a color
Tint: Light of a Color
Tone: Tint or Shade Value
Shade: Darkness of a color
Complimentary Colors: Red Green, Yellow Violet, and Blue Orange.
Analogous Colors: Groups of colors that are adjacent to each other on the color wheel  
Contrasting Colors: Two colors from different segments of the color wheel
Texture: The way the work feels
Graphic Design Principles: Proximity, Alignment, Repetition, Contrast, Typography
Balance: Composition or placement of elements of colors
Symmetry: the correspondence in size, form, and arrangement of parts on opposite sides of a plane, line, or point